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Gift With Purchase Program Leveraging Gaming Partnership to Drive Sales for Kellogg's Cereal
WK Kellogg Co wanted to incentivize purchase and offer in-game rewards, leveraging their partnership with Minecraft.
Snipp leveraged its receipt processing technology and promotions solution to power a multi country purchase-based Minecraft-themed promotion. Consumers who purchase qualifying cereal products from a participating retailer in their country can upload their receipt at https://www.wkkelloggminecraftpromo.com to receive an email with a unique link to a reward store where they have an option to choose from 3 different Minecraft characters. Once they select their reward, they receive the corresponding code via email and can visit the Minecraft gaming site to redeem their code for their chosen in-game character.
Snipp Solutions: Snipp Contests & Promotions, Receipt Processing
Suite 1700, 666 Burrard Street,
Vancouver, British Columbia, V6C 2X8, Canada.
1.888.99.SNIPP (1.888.99.76477)
