Tilamook, a purveyor of cheese, cream cheese and ice cream, wanted to drive sales for their recently expanded portfolio at Publix. Tilamook also wanted to learn more about other items in the basket.
Tilamook leveraged Snipp’s frequency building digital punch card solution to develop a sales promotion where consumers could earn a $5 Publix Gift Card with a $20 spend on key Tilamook products. Consumers could earn in one or multiple shopping trips by sharing their receipts (Entry Method: Website - https://www.tillamookrewards.com, Email - email@example.com, MMS - Text CHEESE to 811811)
The program is scheduled in two flights during key selling seasons: summer and fall. During the receipt validation process, Snipp also is gathering data on other items in the basket to present brand and category affinities in a supplemental report.