Georgia Pacific launched a program with SnippCheck and SnippRewards to engage shoppers across the US and increase basket size for GP products, without affecting brand packaging at retail.
Consumers can snap a photo of their receipt showing a qualifying purchase, upload it to a branded Receipt Rewards platform, and post validation instantly receive a reward. For every qualifying purchase of $25 worth of participating GP products, a consumer received a $10 Back to School Prepaid MasterCard®.
Measured results: Promotion saw 10x the anticipated participation.
