Generating Back to School Sales & Excitement for General Mills


General Mills wanted to run a thematic program for Back to school across multiple brands on the west coast of Canada with exciting rewards.

Snipp created a retailer specific ’Back to School Savings’ promotion on our Receipt Processing and Rewards platform targeted at Shopper moms. Consumers who purchase $20 worth of qualifying General Mills products at Overwaitea or Federated Cooperatives LTD in western Canada can send in their receipt by texting in the keyword BACKTOSCHOOL or via web upload to receive $10 iTunes credit.