General Mills Música y Sabor rewards


General Mills launched a program to increase sales, drive display activity and excite the Hispanic community on the Snipp platform

Snipp helped the brand deliver Música y Sabor, Hispanic focused music rewards to consumers post purchase using Catalina. General Mills rolled out their third run of this program on our Rewards Platform, leveraging both Web and Mobile Channels to reach and engage consumers. Consumers were able to choose from over four million tracks from all four Major Labels & Independent Labels. The store was merchandised with Hispanic music and custom playlists featuring chart topping Latin stars like: Don Omar, Jenni Rivera, Enrique Iglesias and more.

Measured Results: General Mills was able to secure significant increase in display activity, dramatically increase sales and ROI. As a result, the program was rolled out to 15 plus retail partners.