Barilla sought an exciting way to generate sales lift, through the creation of an engaging program that ignited consumer passions.
Snipp created an instant win rewards promotion, that presents consumers with a fun way to win prizes such as Barilla product coupons, swag, music and cash. To enter the program, consumers purchase Barilla product and submit their receipt to earn wheel spins, with each spin returning a different prizes. More purchases earn consumers more spins and more chances to win.
Program entry is established through a widget on www.BarillaFlavorFusion.com, and consumers who text FUSION to 811-811 receive a link to this entry site. There is also an AMOE to provide spins without the necessity of purchase.