Food Lion has launched a sweepstakes program on the Snipp platform to drive an increase in basket size of purchase.
Consumers who buy three qualifying products at participating Food Lion grocery stores in one transaction during the promotional period get an entry into a daily drawing for prizes. They can submit a picture of their qualifying receipt by texting CLEAN to 811811, via email or web upload. SnippCheck is validating all receipts and post validation send out the prizes. Daily prizes include a $500 Kohl’s eGift Card, a $50 Food Lion gift card. There is also a Grand Prize of a Best Buy eGift Card selected at the end of the program of participants who have not previously won a prize.
The program will run from April 15, 2015 through April 28, 2015.