Essie Summer Stock Up: Buy 3 polishes, get a free topcoat!

Essie fans that purchase 3 Essie nail polishes snap and send in their receipt to receive a free top coat! Previously only offered at specific retailers, with Snipp's receipt validation technology, SnippCheck, Essie is able to incentivize and reward consumers at all retailers. By asking consumers to register for their reward, Essie is also able to build their CRM and database.

Launched July 14, 2015, the promotion runs through September 1, 2014 and is valid at all authorized Essie retailers.