Engaging customers and driving sales for Zonin

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Zonin wanted to engage customers and drive sales while leveraging their association with racing.

Consumers find on-pack codes on bottles of Zonin wine and enter them on a site to play a specially designed instant win game. Each play earns the consumer an entry to a sweepstakes, regardless of win or loss. The program is age and state-gated by Snipp.

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Engaging customers and driving sales for Zonin

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