L’Oreal needed to boost exposure to its multicultural products segment; trial and incremental sales were salient objectives at key retailers. Snipp created a rebate rewards promotion for L’Oreal’s multicultural brands. If consumers buy enough qualifying products at key retailers such as Walmart and Target (amount thresholds vary by retailer), they can receive a $5 eVisa Gift Card rebate reward by submitting their receipt via text by messaging BEAUTY to 811-811. If customer service determines a consumer’s phone does not support MMS, they can email the receipt to Lorealhaircarenotifications@snipp.us for submission.
