Driving Social Engagement for The Empire State Building

The Empire State Building was looking for a program to help drive social media engagement and acquire followers during a key time of the year.

Snipp developed social photo contest where participants could share a photo related to the Empire State Building with the hashtag #ESBmoment for a chance to win prizes! There was also a microsite where participants could see an aggregate of submissions and learn more about the program. At the end of the program the Empire State Building chose the best entry to win!