Georgia-Pacific was challenged with growing their sales amidst the busy tax season. Snipp created an expansion of a successful program from the previous year. In its current iteration, a sweepstakes program incentivizes seasonal purchases at participating retailers. In order to be eligible for a $2,500 grand prize, consumers can submit their receipt proving purchase of any quantity of Georgia-Pacific product. A mail-in AMOE is available to ensure no purchase is necessary. Entry is facilitated through text message, email, and web upload. To participate via text, consumers text STOCKUP to 811-811; to email their receipts, they use redeem@GPStockup.com; and for web submission, they are directed to https://www.GPStockup.com.