Driving Seasonal Sales for Beam Suntory

Beam Suntory wanted to drive sales via a "Smoking Hot Patio" sweeps during August for key portfolio brands suitable for summer entertaining and grilling. Compete with other major spirits brands for display space in Pennsylvania Liquor Control Board (PLCB) stores.

Beam leveraged Snipp’s turnkey promotion services to engage consumers at shelf with a text-to-enter mobile sweepstakes where consumers where consumers who passed an age and state gate could SMS the keyword BEAMSUNTORY to 811-811 to get a link to enter the sweepstakes website beamsuntory.pasweeps.com to win one of eight grilling packages including a brand new grill and gift cards. Snipp procured and fulfilled all prizes.

Beam Suntory