Beam Suntory wanted to make an impact during the culmination of football season. Snipp created an age and state-gated sweepstakes. In order to win one of five grand prizes of $1,000, consumers visit a custom branded registration site and pass an age and state-gate, after which they receive an entry once they register. Entry is limited to 1 per day per user. Consumers can text BEAM to 811-811 to be directed to the site, visit the URL beamsuntory.pasweeps.com.