Beam Suntory wanted to leverage Bourbon Heritage Month to promote their portfolio of spirits in Pennsylvania.
Beam Suntory was able to secure in-store signage and cross promotion on the PLCB website with a turn-key sweepstakes promotion from Snipp. Pennsylvania consumers could simply text KYTRAIL to 811-811 and receive a link to the Snipp created age and state gated microsite
https://beamsuntory.pasweeps.com/ to enter the sweepstakes. The winner will be provided with an exclusive trip to Kentucky to enjoy a guided tastings tour of the Bourbon Trail, along with visits to Beam Suntory’s distilleries.