Graco sought a way to increase sales and grow basket size during tax season with advertising and a promotion targeting middle-income families with children. Snipp created a mobile-friendly promotion featuring retailer eGift card rewards. To earn a $15 eGift card, consumers purchased $200 or more of Graco merchandise, with at least 2 qualifying products per shopping trip, and submitted their receipt via text (to 811-811, using the keyword GRACOTAX15) or emailing it to redeem@gracotax15.com.
