Yankee Candle, a division of Newell Brands wanted to drive sales for their new “Sunday Brunch” fragrances.
Yankee Candle leveraged the Snipp Rebate Center to activate a 5 month loyalty test, where consumers earn rewards on both favorite fragrances and new scents. Each month, Yankee Candle drives awareness and traffic by featuring a favorite scent for a limited time. Consumers can submit receipts by texting the keyword CANDLE to 811811 (individual keyword are set up for specific scents), web upload at www.YankeeCandleOffers.com, and email where once again individual emails are set up for specific scents. Upon registration, consumers can choose to receive their rewards via PayPal or Visa Prepaid Reward.