Pernod-Ricard wanted to incent sales and tie in their Malibu rum product to themes of summer fun.
Consumers who purchase qualifying Malibu Dole Canned Pineapple Juice and Malibu rum simply upload their receipt by texting in the keyword MalibuBeachHouse to 811811 or via web upload to receive a $3 rebate via check/PayPal.
