Based on the success of the Corporate Program that Nature’s Bounty ran with Snipp, they wanted to launch another campaign to drive sales. Given the impact that Covid-19 has had on customers’ behavioral shift to health and wellness, the program focused on immune support, high protein snacks and sleep & stress products.
Snipp developed a gift with purchase program that rewarded shoppers with a $5 Digital VISA® Prepaid Card for a purchase of $25 or more of Nature’s Bounty product. Customers could submit receipts by simply texting the keyword NATURES BOUNTY OFFER to 811811, via email at firstname.lastname@example.org or web upload at https://www.naturesbountyoffer.com. The program was strongly supported by several marketing tactics including a massive FSI circulation, in-store displays at key retailers and digital advertising