Driving Sales for Nature's Bounty

Based on the success of the Corporate Program that Nature’s Bounty ran with Snipp, they wanted to launch another campaign to drive sales. Given the impact that Covid-19 has had on customers’ behavioral shift to health and wellness, the program focused on immune support, high protein snacks and sleep & stress products.
Snipp developed a gift with purchase program that rewarded shoppers with a $5 Digital VISA® Prepaid Card for a purchase of $25 or more of Nature’s Bounty product. Customers could submit receipts by simply texting the keyword NATURES BOUNTY OFFER to 811811, via email at redeem@naturesbountyoffer.com or web upload at https://www.naturesbountyoffer.com. The program was strongly supported by several marketing tactics including a massive FSI circulation, in-store displays at key retailers and digital advertising