Driving Sales for Kellogg’s in association with Virgin Gym UK


Kellogg’s wanted to promote ‘healthy living’ by offering a gym pass in partnership with Virgin Active health clubs in the UK

Snipp created program on its SnippCheck platform where consumers could purchase qualifying products at Tesco.com and submit a receipt via SMS to 68000 or email to submit@free7daygympass.co.uk to earn a sweepstakes entry for a 7 day gym pass at a Virgin Active health club.