Jim Beam needed to drive sales, but also required an age and state-gated solution.
Snipp established a summer-themed sweepstakes program, age and state-gated to residents of Pennsylvania. Consumers can enter for a chance to win prizes, including a Teardrop camper or one of five $500 gift cards, simply by submitting their receipt by texting BEAM to 811-811, or by uploading it to http://beamsuntory.pasweeps.com. Limited to one entry per person.
