Constellation Brands is looking to drive sales lift and engagement for its Dreaming Tree product & leverage their retail partnership. Snipp established an age and state-gated gift with purchase promotion, leveraging the relationship between Constellation and Dreaming Tree co-creator Dave Matthews. When consumers purchase any two bottles of Dreaming Tree wine and submit their receipt by texting DREAMINGTREE to 811-811, or by uploading it, they get three exclusive live tracks from the upcoming Dave Matthews Band album.
