Driving Sales & Brand Engagement for Twix

In addition to creating sales lift, candy bar brand Twix wanted a way to create summer-inspired engagement amongst their consumers.

Snipp helped create a custom music program leveraging a tie-in with country duo Big & Rich. To earn a free song, consumers simply purchased qualifying Twix products and uploaded a picture of their receipt to a branded microsite at http://www.ampupsummer.com/.