Driving Sales & Brand Engagement for Beam Suntory

Beam Suntory wanted to leverage their diverse portfolio of spirits to celebrate World Cocktail Day, May 13. And to compete with other major spirits brands for display space in Pennsylvania Liquor Control Board stores.

Beam leveraged Snipp’s turn-key promotion services to engage consumers at shelf with a text-to-enter mobile sweepstakes where consumers who passed an age and state gate could SMS the keyword BEAMSUNTORY to 811-811 to get a link to enter the sweepstakes website beamsuntory.pasweeps.com to enter to win one of four collectible glassware sets from Jim Beam or Maker’s Mark, plus gift cards. Snipp secured and fulfilled all prizes.

Beam Suntory