Driving Sales & Brand Engagement for Beam Suntory

Beam Suntory wanted to drive sales lift leveraging their  portfolio of Bourbon brands. Compete with other major spirits brands for display space in Pennsylvania Liquor Control Board (PLCB) stores.

Beam leveraged Snipp’s turnkey promotion services to engage consumers at shelf with a text-to-enter mobile sweepstakes where consumers where consumers who passed an age and state gate could SMS the keyword BEAMSUNTORY to 811-811 to get a link to enter the sweepstakes website beamsuntory.pasweeps.com to win one of two exciting Nashville trip packages featuring tickets to the 2020 Country Music Awards and a tour of the Maker’s Mark distillery.

Beam Suntory