Beam Suntory wanted to celebrate the history and “roots” of it’s iconic brand with a program that would drive sales, as well as help secure display space in all Pennsylvania Liquor Control Board retail stores. Snipp created an age and state-gated sweepstakes promotion, giving winners either a digital card enabling promising them the gift of planting a tree, or a subscription to an online ancestry service where they can trace their “roots” in the form of their family tree. To enter, consumers text MAKERS to 811-811, where they can fill out a registration form at https://beamsuntory.pasweeps.com/ for their chance to win. Only open to residents of Pennsylvania, 21 or older.
