Ricos needed a way to create product awareness, drive sales, and open up the potential to create an ongoing loyalty initiative by testing the waters with a shorter term program. They also sought to collect valuable consumer data. Snipp created a custom sweepstakes program. Consumers can win a Ford F150 Lariat 4x4 simply by purchasing qualifying Ricos product, texting in their receipt to 811-811 using the keyword RICOSCHEESE, and registering their information on a branded microsite (https://win.ricos.com).
