Big Red wanted to drive sales and build brand awareness, but also needed a solution to increasing the size of their customer database.
Big Red & Snipp partnered to execute a summer-themed sweepstakes. Leveraging a partnership with Weber and Yeti, consumers who submitted their receipts after purchasing Big Red products could win BBQ themed prizes, as well as a grand prize of a backyard BBQ party. Receipts could be submitted by texting the keyword BIGRED to 811-811, or by uploading it to a custom microsite at http://bbqacrossamerica.com/home.
