Blue Buffalo wanted to run a cross portfolio program to drive sales at key retailers for incremental display. Launched during Covid-19 made it even more important for pet parents to get rewarded for both online and brick & mortar purchases.
Snipp developed a sweepstakes program that rewarded pet parents with a chance to win Blue for Life, awarded as a $7,000 check. Consumers who purchased $25 or more of Blue products could register their entry by texting a picture of their receipt to BLUE SWEEPS to 811811, via email to firstname.lastname@example.org or web upload at https://www.bluebuffalosweeps.com. Account-specific variants allowed key retailers to have guaranteed winners at their stores (3 @ Petsmart, 1 @ Hyvee & 5 national winners)