Driving Sales and Promoting Pet Health and Wellness for IAMS

Barefoot Proximity IAMS Vet Rebate web


IAMS was looking for an exciting campaign to drive loyalty, sales, and brand awareness as well as help consumers out financially coming out of a difficult year. And to reward consumers for their annual vet visits and promote health and wellness for consumers dogs.

Snipp developed a purchase based program where consumers who purchased 2 bags of IAMS dog food and went for their annual vet visit could upload their receipts at https://iams.com/checkupchallenge to get a rebate for their vet visit up to $200! Snipp seamlessly integrated into the IAMS promotional page via a widget for the best user experience possible.