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IAMS was looking for an exciting campaign to drive loyalty, sales, and brand awareness as well as help consumers out financially coming out of a difficult year. And to reward consumers for their annual vet visits and promote health and wellness for consumers dogs.
Snipp developed a purchase based program where consumers who purchased 2 bags of IAMS dog food and went for their annual vet visit could upload their receipts at https://iams.com/checkupchallenge to get a rebate for their vet visit up to $200! Snipp seamlessly integrated into the IAMS promotional page via a widget for the best user experience possible.