Blue Buffalo wanted to amplify the packaging takeover in partnership with Warner Bros and the Scooby Doo licensed property
Driving sales across the entire portfolio in both the U.S. and Canada was ultimately the key objective
Snipp developed a Gift with Purchase program that rewarded pet owners with a $13 code to watch a streaming movie with their furry friend. Pet owners in both the U.S. and Canada could submit their receipt by simply texting the keyword
SCOOB to 811811 or email it to redeem@bluescoob.com or via web upload at https://www.bluescoob.com