Keurig sought to solve a few pressing challenges facing their brand: Creating awareness around their entire family of Keurig products, Strengthening their relationships with key retailers (such as Loblaws & Staples) and Creating brand equity and excitement
Snipp developed a sweepstakes promotion program that sought to achieve answers for each of these challenges. The program format rewarded shoppers of Keurig products with a chance to win an exciting getaway vacation to Costa Rica if they submitted their purchase receipt. Further, participants whose receipts proved they made the purchases at Loblaws or Staples also have the opportunity to win a retail specific gift card. Receipt submission was made easy with text, email, or web upload options. Consumers could either kick off the submission process by texting “keurigcoffeeday” to 811-811, by emailing the receipt directly to firstname.lastname@example.org, or by uploading it to a custom branded microsite accessible at www.keurigcoffeeday.com.