B&M was looking for an exciting way to celebrate their 150th anniversary, with the goal of driving sales and furthering awareness for their brand, and collecting data on consumers.
Snipp developed a sweepstakes with B&M’s agency partners where a winner was chosen each day for 150 days. The prize was a $150 gift card, as well as an entry to win a grand prize of $1.5 million. To earn an entry, consumers simply purchased B&M products and submitted their receipt via web upload at http://bmbigmoneygame.com; by email at SUBMIT@BMBigMoneyGame.com; or by text to 811811, using the keyword BMBEANS. This receipt data was then used by B&M to expand their analytics capabilities.
