UV Vodka was challenged with a way of driving sales amidst the fervor of the football season. They also wanted to capitalize on consumer emotions and find a way to bolster connections with their target demographic - Millennials.
Snipp created a music rewards promotion with a theme of football and music to ignite passion among millennials. Consumers could purchase a bottle of any eligible UV product, and submit their receipt to receive a music download from a custom branded music store; consumers can choose from a catalog of millions of songs. Receipt submission was made easy through text or web upload technologies; consumers texted the keyword UV to 811-811, or accessed https://uvvodkatailgaterewards.com, to upload their receipt and redeem their reward.