Driving Retailer Traffic for Mars Pet Foods

Mars was challenged by their independent retail partners to find a retailer agonistic tactic  to drive more traffic to their stores as well as acquire new consumers into their CRM.
Leveraging Snipp’s receipt technology, consumers who purchase $50 of ANY Mars products (over 800!) in a single transaction from select retailers can upload their receipt to get a $10 reward. Customers can submit receipts by simply texting the keyword MarsPetFood  to 811811, or web upload.