Driving Retailer Specific Sales for Smirnoff- Festival Offers UK

DIAGEO UK wanted to drive sales, strengthen retailer relationships and build an association with music festivals (Creamfield, Leeds) with a sweepstake program.

Snipp created a program on the SnippCheck platform where consumers who purchase any Smirnoff Vodka eligible products at a participating retailer can submit their receipt by texting in the keywords (retailer specific) ASDA, COOP or SMIRNOFF to 63000, via email to submit@smirnoff-festivals.co.uk or web upload at http://www.smirnoff-festivals.co.uk to receive an entry into the sweepstakes for the ASDA and Co-op prize drawings. Snipp age gated each consumer entry to adhere to alcohol consumption laws.