Unilever needed a way to drive sales at their Walgreens retail channel, and to create deeper connections between consumers and Unilever products. Snipp created a mobile-optimized sampling program that catered to Walgreens shoppers Consumers simply spend $15 on qualifying Unilever products at a Walgreens location, and submit their receipt to receive a $20 sample box chock full of exciting Unilever products. Receipts can be submitted via text, email, or web upload. To text-in the receipt, consumers send the keyword YOURGAME to 811-811; to email it, they send it to redeem@WalgreensImproveYourGame.com; or, consumers can access a branded upload microsite.
