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      Driving Online Retail Specific Back-To-School Sales For PepsiCo

      Driving Retail Specific Sales Lift for Sparkling Ice – Target

      Sparkling Ice needed a way to incentive purchase and drive sales at Target. Other key objectives included:

      • YOY sales increase during the same time period
      • Increase ACV at Target and 12pk Volume
      • Create association between back to school and Sparkling Ice
      • Increase Target basket ring from 3.4 to 6+ during promotional period

      Leveraging our Digital Rebate Center for Sparkling Ice, Snipp established a digitized rebate program that rewards Sparkling Ice consumers at Target with Target Gift Cards. To earn a $5 Target Gift Card, consumers can purchase qualifying Sparkling Ice products at Target in-store locations, and then register on a custom branded rebate portal. After registration, they can submit their receipt to prove purchase and earn their reward. Program entry is facilitated by text, email, or web upload. Consumers can text BACK2SCHOOL to 811-811; they can email back2school@siptosavings.com  ; or they can access https://www.siptosavings.com/target

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