PepsiCo wanted to utilize their partnership with Sony PlayStation in order to bring an exciting promotion for Mountain Dew to Walmart and Walmart’s shoppers during the key holiday shopping season.
Snipp built a turnkey promotional sweepstakes for PepsiCo. Walmart shoppers would see a call to action in stores to text DEWSWEEPS to 811811. Snipp responded via text with the the promo url www.mountaindewps5sweeps.com. Consumers would then register to be entered to win 1 of 400 Sony PSP5s! To drive engagement consumers could enter daily!