Energizer needed to boost its sales specifically at The Home Depot.
As part of the national holiday program Snipp developed, consumers who spent $15 at The Home Depot in a single transaction received a $5 The Home Depot gift card. There was a specific branded URL and Keyword for participants to emphasize the Home Depot partnership with Energizer and program sell-in: consumers could participate by texting THD5 to 811-811 and submit their receipt, by emailing their receipt to thd5@energizer.com, or by uploading online.
