In addition to creating sales lift, candy bar brand Twix wanted a way to create music-inspired engagement to boost equity amongst their Walmart consumers.
Snipp helped create a custom music rewards program leveraging a tie-in with country duo Big & Rich. To earn a free unreleased song, consumers simply purchased qualifying Twix products and uploaded a picture of their receipt to a branded microsite. The purchase had to be made at a Walmart location in order to earn the music reward. Consumers could access the custom branded web-upload portal at www.ampupsummer.com