U by Kotex needed a way to increase sales at their Target channel, as well as the basket size of their shoppers.
Snipp developed a targeted promotion that leveraged Cody, an app that offers online yoga content. Consumers are prompted to buy 3 packages of UBK products in one transaction at Target to earn a free online yoga video available on the Cody website. In order to earn the reward, consumers simply submit their receipt by texting in the keyword UBK to 811-811. Consumers are limited to 10 redemptions per person for the entire duration of the program.