Driving Retail Specific Loyalty for Anheuser-Busch Craft Beer

Anheuser-Busch sought a way to drive awareness for its various craft beer brands, and grow incremental sales at their Albertson’s retail channel. Snipp created a unique loyalty program that features 14 Anheuser-Busch craft beer brands. In addition to creating incentive for purchase with rewards and sweepstakes, the program educates consumers with consumption ideas and recipes. This program has 2 components: rewards and sweepstakes. Users visit text CRAFTCLUB to 811-811 and visit CraftClubRewards.com, where they can enter their age and state. Based on the state entered, users are redirected either to the rewards hub or the sweepstakes hub. Users from participating rewards states can purchase qualifying craft beer submit their receipt to http://craftclubrewards.com and earn points. Points can also be earned for activities on social media, viewing recipes. Points can be redeemed for branded goodies (e.g. T-shirt, coolie, cooler, speaker, bike, surfboard etc.). Users from participating sweeps states can register for an entry into sweepstakes at http://sweeps.craftclubrewards.com. Drawings will be conducted 6 times during the program duration. Prizes are Brewery experiences, physical brand goodies