Mars Petcare wanted to create an exciting campaign for the Holidays to drive sales of Greenies treats and grow their relationship with Petco. They needed a solution that would excite the Petco buyer and Petco ecommerce teams as they looked to grow their online sales.
Consumers who purchased $40 of Greenies in-store or online at Petco.com could upload their receipt by texting in the keyword GREENIES to 811 811 or online to receive a $10 Petco e-gift card. Snipp has the ability to validate online receipts which was important for this campaign