Driving Retail Specific Engagement for Oikos

Danon was looking to drive sales during the fall season and tie into their NFL partnership, drive value to specific retailers to help with sell in and in store displays as well as create a fun and engaging program to encourage NFL fans to showcase their skills and knowledge as well as interact with the Oikos brand.

Snipp developed an exciting Trivia game program where participants can text in a Retailer/Team specific Keyword - Fanup, Kickoff, Tops, Bengals, Panther, Giants, Rams and Cowboys to go to a program microsite, register and answer trivia questions to be entered to win NFL related prizes. For each trivia question correctly answered, participants earned additional entries to win weekly prizes and a grand prize trip to the Super Bowl. There are 6 iterations of the program, one national open to everyone and 5 Team specific programs open to restricted zipcodes - each have their own trivia questions and team related prizes to be won including merchandise, on field experiences, and tickets.