Butterfinger wanted to secure incremental in-store signage at Circle K, acquire new consumers into BF database, encourage consumers to share BF brand & program with their friends and grow the brand’s social presence
Snipp created an instant win game where participants can text the keyword BUTTERFINGER to 811811 to receive a link https://www.winwithbutterfinger.com where they are age gated and can then register to spin the wheel for their chance to win prizes from:
- $10 Circle K Gift Cards
- Butterfinger T-Shirts
- Free Butterfinger bars for 1 year
