Driving Retail Specific Back-to-School Sales for Crayola

Crayola needed a way to drive sales and capitalize on the key back-to-school shopping period, and to direct consumers to participate at Toys “R” Us retailers.

Snipp developed a seasonal-driven sweepstake that targets the back-to-school shopping segment. Consumers who purchase $15 worth of qualifying of Crayola products at Toys “R” Us can submit their receipt via web upload, text, or email to gain entry into sweepstakes. The grand prize reward is a shopping spree at Toys “R” Us of up to $1500. Consumers submit their receipts by texting it to 811-811 using the keyword SPREE, by emailing it to submit@crayolabtssweeps.com, or by uploading it to a branded microsite. There is also a mail-in AMOE option available.