Driving Retail Specific Back to School Sales for Under Armour

Under Armour wanted to drive sales at Sport Chek during the competitive back-to-school season in Canada.

Snipp developed a national sweepstakes where consumers could purchase any Under Armour product(s) at Sport Check to earn entry into the sweepstakes. Consumers have the option to submit their receipt by texting the keyword ‘ UA Hockey’ to 811-811 or through web upload at UAHockey.ca to get a chance to win 1 of 5 $500 Sport Chek gift card(s) and 1 Grand Prize trip for 4 for an ultimate VIP NHL Experience.