Driving Regional Sales for Pepsi leveraging NFL partnership

Pepsi wanted to incentivize sales in the key West Coast market at both small and large format stores, by tying into their partnership with the NFL as well as make the program easy to participate in.

Snipp built a geo-specific gift with purchase, receipt validation program. Consumers who purchase a twelve pack of Pepsi (large format) or four 20 oz bottles (small format) can text keyword PEPSI to 811811 followed by a photo of their receipt to receive a unique code on their phone for $5 OFF at NFLShop.com